AI search platforms are introducing ads. But if the ads don't add value and maintain authenticity, platforms risk losing ...
Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...
This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. The ...
Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...
As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...
AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
Zefr specializes in brand safety verification for advertisers within social walled gardens, including Facebook, Instagram, ...
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 ...
PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...
FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go ...
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