Heineken has set out its beer strategy: including a focus on premium and alcohol-free brews. It is on the search for a new ...

Heineken is focusing on innovation to counteract declining beer consumption. That includes embracing AI and boosting ...

Heineken CEO, Dolf van den Brink, will step down. The company is searching for a new CEO to lead its strategy in premium, ...

Discover the latest beverage launches for 2026, including functional hydration mixes, plant-based protein shakes, ...

US social tonic brand Hiyo is planning a substantial retail expansion in 2026, aiming to double its distribution from 5,000 ...

Dry January, initiated by Alcohol Change UK in 2013, has evolved from a modest campaign to a global movement encouraging ...

Heineken's new €45m global R&D Center in the Netherlands focuses on brewing innovation, consumer needs, and future brewing ...

In 2025, Irish whiskey exports fell by 5% to €930m due to US tariffs and a devalued dollar, challenging the industry's growth ...

Originally known for smoothies, Innocent has expanded into various beverages, bolstered by its playful branding, charitable ...

In 2026, the soft drink industry is heavily influenced by trends in health and wellness, functionality, flavor exploration, ...

Sinsible Food taps into consumer demand for luxurious yet functional dairy-free beverages: drawing on Medjool dates, almonds, ...

In a significant shift, the new US dietary guidelines now recommend that Americans consume less alcohol overall for better ...