New research quantifies what many in retail media suspected – that methodological choices alone can swing incremental iROAS by 6.5x. Commerce media columnist Kiri Masters argues the industry needs ...

Early 2026 has brought a series of consequential regulatory moves from the FDA, each reflecting a common thread: the agency ...

If African governments rely primarily on foreign AI-native exploration firms, the informational premium the refined ...

For years, marketing leaders have had to make big budget decisions using backward-looking, static models. Now, in a fragmented media environment, and with growing pressure to prove financial impact, ...

Dispute resolution has evolved into a parallel justice system that operates alongside courts, regulators and private enterprises. Mediators, ...

Bruce Maxwell, professor of computer science at Northeastern University, was grading exams for his online master’s course in computer vision, a subfield in artificial intelligence that deals with ...