Birmingham event venues turn to AI and creative deals as corporate bookings soften

One venue manger has budgeted conservatively for 2026, but still remains hopeful, while another manger is excited for how AI is helping her sales team find leads.

PGA Tour CEO envisions revamped schedule as Wyndham Championship title sponsor remains in question

The title sponsorship runs through 2026, but organizers say it's difficult to finalize a new deal when the tour hasn't ...