IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.

Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and ...

Roku said it will revise its reportable segments by splitting its existing Platform unit into separate Advertising and Subscriptions segments, aligning external reporting with how the chief executive ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not ...

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results ...

AdPlayer.Pro, a global provider of innovative SaaS video advertising technology, has released its Q1 2026 results, ...

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over ...