The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

American professional sports have become increasingly savvy at scouting, developing, and — above all — showcasing ...

Steve Starobinsky was tasked in March with refining Pudgy’s approach to consumer packaged goods, given decades of experience ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast ...

Axonal.AI distinguishes itself from the current wave of generative AI chatbots by positioning itself as an enterprise-native operating layer. While standard LLMs often hallucinate or prioritize ...

Hirokazu Kotera outlines how Kansai Nerolac leverages India’s market strength, mobile-first culture, and sustainability focus ...

Grain analyst Chuck Penner explains how seasonal price patterns can help farmers make better grain marketing decisions.