Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity Software (U) plunged 25% on Wednesday after the gaming development platform reported its fourth quarter 2025 financial results and outlook. Although the fourth quarter results topped estimates, ...

Feb 11 (Reuters) - Shares of videogame engine maker Unity Software dropped nearly ‌30% on Wednesday after the company ‌forecast first-quarter revenue below Wall Street expectations, signaling sluggish ...

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Unity (U) appears to have successfully initiated a turnaround. The company is finally back to positive growth, as its AI-powered advertising engine is operating in full force. This is a name that had ...

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...