Veralto Corporation (VLTO), based in Waltham, Massachusetts, delivers water analytics, treatment, marking and coding, ...

Pantone choosing a shade of white for the 2026 Color of the Year sparked progressive backlash over the weekend comparable to the reaction to the Sydney Sweeney American Eagle ad. On Thursday, Pantone, ...

Woke white women have been melting down over Pantone revealing its annual Color of the Year is a shade of white — with some raging that the choice is tone-deaf and is proof that the “whitewashing of ...

Since 1999, the Pantone Color Institute has chosen a “Color of the Year” annually, meant to inspire design revolving around said color. For 2026, they went with an off-white shade called “Cloud Dancer ...

Pantone dropped its 2026 Color of the Year, and reactions were instant. The shade is officially called Cloud Dancer (PANTONE 11-4201)—a soft, airy white the brand describes as “calming and fresh.” ...

The 2026 Shade of the Year is Cloud Dancer, which is meant to symbolize "a calming influence in a society" Jordana Comiter is an Associate Editor on the Evergreen team at PEOPLE. She has been working ...

When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm. But the choice of Cloud Dancer, which Pantone ...

Pantone’s 2026 Color of the Year Choice, Cloud Dancer, is being read as everything from a soothing reset to a politically tone-deaf choice in a year marked by DEI rollbacks. Some have claimed that ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is features writer with five years of experience covering the companies that shape technology and the ...

When “Cloud Dancer” was first announced as the Pantone Color of the Year for 2026, there was more than one complaint. Online critics felt the slightly off-white shade was politically tone-deaf at best ...

Cross-industry color authority, Pantone, has been naming a Color of the Year since 1999, selecting an annual hue that reflects the direction of product design as well as broader cultural sentiments.

Pantone has announced the official color of the year for 2026: a shade of white called “Cloud Dancer.” Also known as Pantone 11-4201, Cloud Dancer is “a billowy white imbued with a feeling of serenity ...