Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new ...

97% of B2B marketers consider thought leadership critical to success. 93% using original research-based content report it effectively drives engagement. Original research is rated more trustworthy ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...

B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI. In this exclusive research report, ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 ...

In 2020, Gartner predicted that 80% of B2B sales interactions would happen online by 2025. But by the tail end of 2024, that percentage hovered around 30%. Getting from 30% to 80% in a year is ...

In a B2B world flooded with AI-generated content, trust is the new differentiator. To earn trust, brands must let AI handle speed (and not strategy), lead with the founder’s voice, understand that ...

B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking traditional ...