Zac Baldwin | SEO & Marketing on Instagram: "Here is my simple SEO writing process: 1. Open the top three results 2. Actually analyse them and find opportunities where you can write better content 3. Remember you’re writing for a website (lots of people forget this one) 4. Structure your content correctly 5. Publish, index, look at the data & adjust. Fairly simple yet highly effective when you write the write content for the right keywords."